"What with most adults already being cellular service subscribers, there is little to no opportunity to increase the number of subscriber lines, outside of nominal additions related to overall population growth. Simultaneously, the amount consumers have typically paid per month for service has shown little increase in the 21st century in total, and when inflation is taken into consideration, monthly spend has actually fallen."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Growth Areas – Connected Devices and Early Upgrades
Interest in Switching Carriers
Reasons for Switching Carriers
Reasons for Staying with Current Carrier
Consumption of Mobile Video Content
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Additional Consumer Data
31st October 2016
The era when providers had to elect between two competing customer desires, unlimited data or limited data at top speeds, is coming to an end. 
30th June 2016
"Google's Project Fi offers an interesting perspective into a different kind of wireless service. It showcases how other types of networking infrastructure could play a role in raising the quality of cellular services; other providers may adopt a similar approach to augment their own infrastructure. Regardless of how well ...
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Near universal penetration leaves little room for subscriber growth
