Mobile Network Providers - US - April 2019
Mobile Network Providers - US - April 2019

The majority of the mobile telecommunications market consists of smartphone owners, and consumers are using more data every day. While pricing is the most important factor behind network choice, consumers are increasingly looking for unlimited plans. Network coverage and reliability are top considerations, but trust is a growing concern, especially with data throttling. Intense competition is happening right as 5G connectivity is expected to hit US markets, which will open ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Mobile Network Providers
Mobile Network Plans
Interest in Changing Mobile Network Plans
Current Mobile Network Perceptions
Desired Features
Attitudes toward Mobile Network Providers
Consumer Segmentation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Brands of Mobile Networks
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations