Carbonated Soft Drinks - US - June 2014
Carbonated Soft Drinks - US - June 2014

“The carbonated soft drink market is continuing to decline as consumers are driven away by artificial sweeteners, high sugar content, and other ingredient concerns. The CSD category is an easy target as other beverages innovate and entice consumers away from sodas.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Regular Soft Drinks
Segment Performance—Diet Soft Drinks
Segment Performance—Seltzer/Tonic Water/Club Soda
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Purchasing Habits of Carbonated Soft Drinks
Carbonated Soft Drink Product Attributes
Time of Day CSD Usage
Meal Occasion CSD Usage
CSD Usage by Location
Reasons for Purchasing Carbonated Soft Drinks
Reasons for Not Purchasing Carbonated Soft Drinks
Attitudes Toward Carbonated Soft Drink Varieties
Attitudes and Behaviors Toward Competition, Innovation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Regular Soft Drinks
Brand Share—Diet Soft Drinks
Brand Share—Seltzer/Tonic Water/Club Soda
Innovations and Innovators
Marketing Strategies
Social Media—Carbonated Soft Drinks

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Social Media—Carbonated Soft Drinks
Appendix: Information Resources Inc. Builders Panel Data Definitions
Appendix: Trade Associations