Carbonated Drinks - US - May 2008
Carbonated Drinks - US - May 2008

This report explores the carbonated soft drinks category-going beyond discussion of market trends, segment performance and brand sales to include insight on how this mature market can maintain consumer loyalty to core brands while reaching a new and wider audience. A particular challenge in this market is the tension between the benefits of extending into new segments with line extensions and new products and the risk of diluting core brands.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Regular Carbonated Beverages
Segment Performance—Diet Carbonated Beverages
Segment Performance—Seltzers
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Race and Ethnicity
Attitudes and Motivations
Cluster Analysis—Weight Watchers, Everyday Soda Drinkers, Soda Enthusiasts
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Convenience Stores
Leading Companies
Brand Share—Regular Carbonated Beverages
Brand Share—Diet Carbonated Beverages
Brand Share—Seltzers
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations

Other

Retail Channels—Supermarket, Drug and Other Stores
Retail Channels—Natural Channel/Spins
Consumption Trends—Adult Consumers
Income a Key Differentiator in Consumer Choice
Teen Consumption
Consumption of Substitute Beverages
IRI/Builders Panel Data