The carbonated soft drinks market suffered a sales decline in 2011, as two of the three segments that comprise the market exhibited a poor performance. During 2010-11, the largest segment, regular soda, declined by 2% while the second-biggest segment, diet soda, fell by 2.1%. Soda is the most-consumed nonalcoholic beverage in the U.S., however with sales remaining flat over the past five years, it would seem that the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Regular Carbonated Drinks
Segment Performance—Diet Carbonated Drinks
Segment Performance—Seltzer/Tonic Water/Club Soda
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer—Usage, Brands, Type, and Volume
Factors influencing Soda Purchase Decision
Packaging Size Preference
Frequency of Drinking Soda by Occasion
Attitudes Toward Soda Price, Brands, and Related Health Concern
Attitudes Toward Soda Flavors
Attitudes toward Stevia-Sweetened Soda
Impact of Race/Hispanic Origin
Custom Consumer Group
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Regular Carbonated Soft Drinks
Brand Share—Diet Carbonated Soft Drinks
Brand Share—Seltzer/Tonic Water/Club Soda
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel Data—Key Household Purchase Measures
Appendix: Retail Channels
Appendix—Other Useful Tables
Appendix: SymphonyIRI/Builders Panel Data Definitions
Appendix—Trade Associations
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Trends in the personal consumption of regular soda, diet soda, and sparkling water/seltzer/club soda
