"The CSD category has faced several years of sales declines, the result of artificial ingredients, sweeteners, sugar concerns, links to obesity and diabetes, and other health issues. Total retail sales of carbonated soft drinks (CSDs) is expected to decline as negative diet soda sales continue to overtake regular sales gains. The category struggles as the diet CSD segment sours and leading companies increase prices to make up for lost sales ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market - What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Craft Interest
Millennials Core Craft Consumers
Non-Millennial Craft Potential
Fathers and Mothers Heavy Craft Users
Asian and Hispanic Craft Users
Craft Purchase Locations
The Natural CSD Consumer
Natural CSD Association with Health
Natural CSD Purchase Locations
Providing a Flavor Experience
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of CSDs
What’s Working?
Who’s Struggling?
What’s Next? – Natural and Premium
What’s Coming? – Evolution to Carbonated Beverages
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
31st August 2016
“Today’s health-centric market has conditioned consumers to want to live healthier lifestyles and eat and drink BFY (better-for-you) products. Functionality is one way to evolve beverages, and a BFY drink may help struggling categories, like CSDs (carbonated soft drinks), increase their relevance toward consumers.” 
2nd June 2016
“Natural/craft carbonated soft drinks and better-for-you, premium carbonated beverages have encouraged consumers to expect more from CSDs. Many drinkers are looking for a healthier or culinary beverage experience, giving rise to greater interest in and launches of craft sodas.”
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Category sales are declining
