Carbonated Beverages - US - August 2010
Carbonated Beverages - US - August 2010

Overall, sales growth of carbonated soft drinks (CSDs) has been generally stagnant in recent years due to rising demand for bottled water, functional beverages (including energy drinks) and some better-for-you (BFY) alternatives. However, a few brands have reported impressive growth in the last year due in part to new distribution agreements. Some manufacturers are also positioning their brands to capitalize on emerging taste preferences, while others have created innovative new ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Regular Carbonated Drinks
Segment Performance—Diet Carbonated Drinks
Segment Performance—Seltzer/Tonic Water/Club Soda
Retail Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Carbonated Drinks Usage, Type and Frequency
Changes in Usage of Soda During The Past Year
Carbonated Soft Drinks: Attitudes and Motivations
Attitudes Toward Soda Sweeteners
Why Soda Drinkers Drink Soda
The Teen Soda Consumer
The Kid Soda Consumer
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Regular Carbonated Drinks
Brand Share—Diet Carbonated Drinks
Brand Share—Seltzer/Tonic Water/Club Soda
Brand Qualities
Innovation and Innovators
Marketing Strategies
Brand Usage

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI/Builders Panel Data—Key Household Purchase Measures
Appendix: SymphonyIRI/Builders Panel Data Definitions
Appendix– Additional Race and Hispanic Origin Tables
Appendix – Trade Associations