The Insurance Purchase Decision - US - October 2013
The Insurance Purchase Decision - US - October 2013

“The insurance industry is changing rapidly, due primarily to the need to continually introduce technology to meet growing customer expectations. Health insurers face the biggest challenge as implementation of the PPACA requires them to compete for individual customers, something most have never done.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Insurance Products Owned
Sources of Insurance Information
The Life Insurance Purchase Process
The Health Insurance Purchase Process
The Auto Insurance Purchase Process
The Homeowners/Renters Insurance Purchase Process
Attitudes toward Purchasing Insurance and Renewal
Plans to Purchase Insurance in the Future
Online Purchase/Switching Behavior – Life Insurance
Online Purchase/Switching Behavior – Health Insurance
Online Purchase/Switching Behavior – Auto/Motorcycle Insurance
Online Purchase/Switching Behavior – Homeowners/Renters Insurance
Reasons for Shopping for New Insurance Company – Auto/Motorcycle
Reasons for Switching Auto/Motorcycle Insurer
Reason for Switching Homeowners/Renters Insurer
Customer Satisfaction
Important Considerations in Choosing a Carrier
Claims Experience

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Trade Associations