The Insurance Purchase Decision - US - November 2015
The Insurance Purchase Decision - US - November 2015

"The insurance purchase decision has significant long-term impact on consumers’ wallets and insurers’ success. Most consumers are loyal to the insurer they pick and do not switch often, indicating that insurers need to achieve new opportunities where they can be found. Marketers who understand the factors that influence consumer attitudes about buying insurance can better ensure future success."

- Monica Staco, Category Manager - Financial Services

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Breakdown
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Insurance Coverage
Method of Purchase
Method of Purchase – Life Insurance
Method of Purchase – Health Insurance
Method of Purchase – Auto Insurance
Method of Purchase – Homeowners/Renters Insurance
Attitude toward Method of Purchase
Insurance Behaviors
Insurance Behaviors – Life Insurance
Insurance Behaviors – Health Insurance
Insurance Behaviors – Auto Insurance
Insurance Behaviors – Homeowners/Renters Insurance
Reasons to Shop for New Insurance Policy
Reasons to Shop for New Insurance – Health Insurance
Reasons to Shop for New Insurance – Auto Insurance
Homeowners Insurance
Insurance Purchase Attitudes
Insurance Satisfaction

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – CHAID Analysis
Appendix – Consumer Table