This report focuses on the many recent innovations that are being developed by the insurance industry. One primary focus is the significant activity occurring in the P&C sector in recent years. Telematics and other types of devices that allow for cost savings to the consumer along with potential benefits to the insurance companies are just beginning to exhibit their potential. On the health and wellness side, programs are proliferating in which health insurers are attempting to motivate people to develop habits that will benefit their health over the long term.

As a large portion of Americans now own smartphones and tablets (especially those 18 to 44), the market for apps continues to build. Apps now can be used not only for quick quotes but also as tools to learn more about product offerings, what the most healthful foods are when grocery shopping, or serve as digital “coaches” for losing weight and staying in shape.

There is also now more emphasis on the consumer and the community, as brands have undertaken projects such as construction of playgrounds for children to play safely, or setting up signs at intersections to caution drivers about motorcycles.

Some questions answered in this report include:

What are some of the primary focuses for innovation in the insurance industry?

How are companies conveying information about innovations in their messaging?

What do consumers think about some of the various devices and programs that are available to them?

How much do these devices and programs impact their purchase decision?