"Insurance is not a product consumers particularly like to buy, and they don’t typically switch companies once they have purchased what they need. Insurers need to find new customers where possible, often among young people or those who are entering a new lifestage. Once they get a new customer, interactions between customer and insurer will be infrequent, so it is important for insurers to find ways to develop an ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Location of Accounts
Source of Information
Important Factors
Agents or Technology?
Switching Activity
Renewal Preferences
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – CHAID Analysis
Appendix – The Consumer
1st May 2018
"Price is the biggest factor influencing a consumer’s decision to purchase insurance. Health IQ is redefining life insurance underwriting by providing lower rates for health conscious individuals—yoga enthusiasts, triathletes, vegans, etc." 
23rd August 2017
"Life insurance continues to be a hard sell, and the number of individual policies sold each year continues to dwindle. In an attempt to remove some of the pain of buying this important product, entrants into the industry are simplifying and digitizing the process, eliminating at least some of the ...
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Differentiation is a challenge
