Mobile Gaming - US - October 2013
Mobile Gaming - US - October 2013

“The mobile gaming sector is new, widespread, and growing. Non-traditional demographics have taken to mobile gaming. App store listings and gaining good reviews at app stores are critical, and game makers exploring the optimum way to monetize of their product must keep in mind the increased likelihood of download if the game is free and the already proven in-game spend model.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Mobile Gaming Activity
Primary Mobile Gaming Device
Mobile Gaming Activity At Home vs. On-the-go
Genres Played
Game App Downloads and Deletions
Social vs. Advertising Influence on Game Apps
Attitudes to App Stores and Paying for Mobile Games
Attitudes Toward Mobile Gaming
Attitudes Toward Advertising on Mobile Games
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Players
Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Market Drivers
Competitive Context
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations