Between 2006 and 2011, revenue from mobile phone and tablet games increased 95% to reach $990 million and it could hit $2.6 billion by 2016. Growth is driven by dramatic sales (not yet peaked) of smartphones and tablets, the creation of games like Angry Birds or Draw Something that people want to play, and a risk-free, free-to-play business model. Today, the majority of revenue is generated by a small ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Market Segmentation
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Primary Gaming Device in the Home
Number of Game Titles Played
Game Download Behavior
Mobile Gaming Behaviors
Mobile Game Purchase Behavior
App Downloads by Category
The App Discovery Process
Impact of Race and Hispanic Origin
Teens
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Players
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
24th June 2014
“The massive number of new games that enter into mobile app stores has made it difficult for any individual game to stand out. However, drawing in new customers is only half the battle. Given the industry’s emphasis on monetization strategies that rely on in-app purchases, encouraging long-term interest is even ...
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