Mobile Gaming - US - May 2011
Mobile Gaming - US - May 2011

Between 2005 and 2010, revenue from mobile phone and tablet games more than doubled to reach $886 million. Three key factors spurred this rise: the introduction of smartphones; the opening of app stores which make it easy for consumers to find and download games; and the establishment of the tablet as a distinct category with the success of the initial launch of the iPad in April 2010. The category is ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Market Segmentation
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

App Download Habits On Phones
App Download Habits on Tablets
Time Spent Playing Games and Number of Games Played
Impact of Race and Hispanic Origin
Teens and Mobile Gaming
Cluster Analysis
Custom Consumer Groups
Game Capability and Use on Phones

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators
Marketing Strategies
Brand and Game Integrations
Game-playing Platforms

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Tables
Appendix: Trade Associations