US Gaming Influencers: Why People Watch Gamers Market Report 2020
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When asked what the most important things they use technology for are on a weekly basis, the two most important functions were to stay informed and connect to social media (see Digital Trends: Consumer – US, April 2019). The COVID-19 pandemic put these needs into perspective, as people continue to crave information and connection while still looking to find some way to be entertained. Gaming content platforms satisfy all these needs by providing a communal setting for gamers to rally around their favorite interests. Gaming content can eventually be part of people’s regular routines, but they need to come into the content with at least a baseline understanding of what they’re interested in as it pertains to gaming content.
Written by John Poelking, a leading analyst in the Gaming sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Nearly half of adults watch gaming content on some platform. Social networks such as YouTube and Facebook have built-in audiences that are getting introduced to gaming content, but platforms dedicated to gaming content such as Twitch and Mixer attract more hardcore gamers. With many non-gamers showing no interest, the growth of the gaming influencer market will be in tandem with the gaming market. John Poelking
Gaming Analyst
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