Gaming Influencers: Why People Watch Gamers: Inc Impact of COVID-19 - US - April 2020
Gaming Influencers: Why People Watch Gamers: Inc Impact of COVID-19 - US - April 2020

"Gaming influencers have been a beacon of joy for passionate players seeking community and digital connection amidst the physical isolation of COVID-19. As more people spend time indoors, the video game community has banded together and congregated around gaming content. Established players have had more time to watch all the gaming content they want, while new players have given gaming influencers a try. Even as society opens back up, the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on Gaming Influencers

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Video Game Viewing Overview
The US Gamer: Who They Are and How They Play
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Who Watches Gaming Content
Why People Watch Gaming Content
Why People Avoid Gaming Content
Types of Gaming Videos
Favorite Games to Watch
How Consumers Support Gaming Influencers
Attitudes toward Gaming Influencers
Gaming Influencer Follower Segmentation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Leading Platforms Overview
What’s Moving the Market Forward
What’s Holding the Market Back
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer