Mobile Gaming - US - 2021
Mobile Gaming - US - 2021

“This is the time for mobile gaming brands to take calculated, creative risks. New and established gaming brands alike are entering the mobile space, and they’re bringing their resources and creativity with them. Today’s mobile games embrace the full range, from simple puzzles to fully developed media experiences that rival their console and PC counterparts. There’s nothing wrong with a simple game, but developers and advertisers alike ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Global Gaming Market Size
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Gaming Devices Used
Frequency of Playing Games
Mobile Gaming Genres Played
Motivations for Gaming
Spending on Mobile Games
Key Drivers of Satisfaction in Mobile Gaming
Attitudes toward Mobile Gaming
Mobile Gamer Consumer Segments

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations