US Mobile Gaming Market Report 2023
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This report covers the US mobile gaming industry in detail. Enable effective strategy by utilising the data-backed research and analysis offered in this report. Below, we’ve summarised the key topics covered and offer handpicked insights from the document.
The mobile gaming industry is expected to grow despite policy changes from Apple and Google that have disrupted user acquisition, with revenue expected to increase by +0.8% in 2023. Mobile gaming is the most widely adopted gaming option globally, with Android being the most popular operating system, and mobile advertising expenditure surging in Q1 2023.
Mobile games often request permissions for things that are not well explained, which may limit the access gamers are willing to share. Developers and advertisers may want to join forces to bring this to the attention of Apple and Google in order to see positive change.
For a comprehensive analysis of challenges and opportunities in mobile gaming, buy the full report. You can also browse our catalogue of gaming market research.
Companies, brands, and games are analysed within the scope of the report, including innovation, marketing/advertising deployed, and competitive opportunities; names such as Apple/iPhone, Unity, Resident Evil, Silent Hill, Activision Blizzard, Rovio Entertainment Corp, Sega, Niantic, and more.
Leading gaming analyst Brian Benway delivers expert industry insight with this report.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.