“Increased concerns over obesity and related diseases as well as product price increases have caused some consumers to become weary of purchasing chocolate. The chocolate industry must address these challenges with products, packaging and marketing that addresses consumer concerns and invigorates consumer interest in the category.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Bag/bar/box >3.5 oz.
Segment Performance – Bag/bar/box <3.5 oz.
Segment Performance – Seasonal
Segment Performance – Snack-size
Segment Performance – Gift Box
Segment Performance – Sugar-free
Retail Channels
Retail Channels – Supermarket
Retail Channels – Drug Store
Retail Channels – Other Channels
Retail Channels – Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Chocolate Eating Behavior
Favorite Types and Flavors of Chocolate
Chocolate Purchasing Behavior
Attitudes Toward Chocolate
Attitudes and Behavior Toward Seasonal Chocolate
Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Bag/bar/box chocolate
Brand Share – Seasonal Chocolate
Brand Share – Snack-size Chocolate
Brand Share – Gift Box
Brand Share – Sugar-free
Innovations and Innovators
Marketing Strategies
Social Media – Chocolate Confectionery
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders – Key Household Purchase Measures
Appendix – Food and Drink Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – SymphonyIRI Builders Panel Data Definitions
Appendix – Trade Associations
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What factors are contributing to sluggish chocolate sales?
