US Chocolate Confectionery Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Chocolate Confectionery: Incl Impact of COVID-19 – US market including the behaviours, statistics, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Chocolate confectionery sales are flat when adjusted for inflation. The quest for sugar reduction and a range of snack competitors has resulted in household penetration declines. Consumers who have increased their chocolate consumption attribute it to a pursuit of convenience and to a better variety of flavors. The COVID-19 pandemic will challenge some parts of the category and provide a needed boost to others. In general, consumers will turn to chocolate for familiarity and comfort, making snack size offerings a solid bet. However, strong seasonal players may see a dip, due to consumers staying home and prioritizing essentials.
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Chocolate confectionery is a mature category that’s seeing some of its strong grip on the hearts of consumers loosen. As other snack categories make a play for indulgence, and offer BFY positioning, consumers are playing the field. While the COVID-19 pandemic will be a good reminder that little hits the spot in the way chocolate does, the category will need to brace for a return to normalcy, redoubling efforts to provide enjoyment, and provide options for responsible snacking Beth Bloom
Associate Director – Food & Drink
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