Chocolate Confectionery: Incl Impact of COVID-19 - US - May 2020
Chocolate Confectionery: Incl Impact of COVID-19 - US - May 2020

“Chocolate confectionery is a mature category that’s seeing some of its strong grip on the hearts of consumers loosen. As other snack categories make a play for indulgence, and offer BFY positioning, consumers are playing the field. While the COVID-19 pandemic will be a good reminder that little hits the spot in the way chocolate does, the category will need to brace for a return to normalcy, redoubling efforts ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on Chocolate Confectionery

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Chocolate Confectionery Consumption
Change in Chocolate Confectionery Consumption
Types of Chocolate Confectionery Purchased
Chocolate Confectionery Purchase Location
Chocolate Confectionery Purchase Factors
Perception of Snack Types
Perception of Confectionery Types

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Company and Brand Sales of Chocolate Confectionery
What’s Working
What’s Struggling
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Retail Channels
Appendix – Key Players