CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Americans love chocolate candy, consuming more than 3.1 billion pounds of chocolate each year, or 11.7 pounds per person. The U.S. chocolate confectionery market has shown growth of 11% from 1998 to 2003, but the forms in which consumers prefer their chocolate candy appear to be shifting, as indicated by growth in certain segments of the market.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Market Segmentation
Retail Distribution
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
APPENDIX: Trade Associations
Appendix: New Product Briefs
Other
Introduction & Abbreviations
Market Size & Trends
Supply Structure
Advertising & Promotion
Future & Forecast
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