Chocolate Confectionery - US - October 2003
Chocolate Confectionery - US - October 2003

Americans love chocolate candy, consuming more than 3.1 billion pounds of chocolate each year, or 11.7 pounds per person. The U.S. chocolate confectionery market has shown growth of 11% from 1998 to 2003, but the forms in which consumers prefer their chocolate candy appear to be shifting, as indicated by growth in certain segments of the market.

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Overview

Overview

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Executive Summary

Market

Market

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Market Drivers
Market Segmentation
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

APPENDIX: Trade Associations
Appendix: New Product Briefs

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Introduction & Abbreviations
Market Size & Trends
Supply Structure
Advertising & Promotion
Future & Forecast