Chocolate Confectionery - US - April 2012
Chocolate Confectionery - US - April 2012

Chocolate confectionery posted modest year over year sales growth through the recession to reach $18.6 billion in 2011. A combination of product innovation and price increases led to a 16% gain in the category from 2006-11. Leading companies expanded their mainstay product lines by way of new formats and flavors in order to sway loyalists to try new things. Such tactics are key, given the saturation point of the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Competitive Context

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Chocolate (Bag/Bar/Box)
Segment Performance—Seasonal Chocolate
Segment Performance—Snack-size Chocolate
Segment Performance—Gift Box Chocolate
Segment Performance—Sugar-free Chocolate
Retail Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Household Usage
Where Consumers Buy Chocolate
Chocolate Buying Behavior
What Matters to Chocolate Consumers
Favorite Chocolate Types/Flavors
Attitudes toward Chocolate
Impact of Race and Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Chocolate (Bag/Bar/Box)
Brand Share—Seasonal Chocolate
Brand Share—Snack-size Chocolate
Brand Share—Gift Box Chocolate
Brand Share—Sugar-free Chocolate
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—SymphonyIRI/Builders—Key Household Purchase Measures
Appendix—Other Useful Tables
Appendix—Trade Associations