Breakfast Restaurant Trends - US - January 2013
Breakfast Restaurant Trends - US - January 2013

“There exists great potential for restaurants to ramp up sales during the weekday morning daypart, by understanding consumer needs and adapting their offerings. This means everything from menuing a good selection of both food and drink items to increasing service speeds and efficiencies and creating healthful and portable meal options. Additionally, consumers must feel as though they are getting a good value, whether that means a lot of food for ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Insights and Opportunities
Innovators and Innovations
Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Restaurant Usage for Weekday Breakfast
Usage Deterrents for Weekday Restaurant Breakfast
Ordering Methods for Weekday Restaurant Breakfast
Changes in Behavior for Weekday Restaurant Breakfast
Consumer Behavior for Weekday Restaurant Breakfast
Consumer Attitudes Toward Weekday Breakfast

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Featured Companies
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Analysis - Restaurant Breakfast Menus
Menu Analysis - Quick Service Restaurants
Menu Analysis - Fast Casual Restaurants
Appendix: Additional Tables
Appendix: Trade Associations