"Breakfast habits are shifting to fit consumers’ busy schedules and include more snacking, less traditional breakfast foods, and eating on-the-go during the morning hours. Operators should stress the productivity and health benefits of breakfast to appeal to the growing number of young consumers less likely to prioritize the morning meal. To attract weekday customers, operators should leverage technology to enable easier ordering while offering convenient portable options. For weekend and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Perspective
Market Factors
Breakfast and Brunch Restaurants to Watch
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Breakfast/Brunch Restaurant Visitation
Restaurant Visitation by Restaurant Type
Breakfast and Brunch Foods Ordered
Breakfast and Brunch Attributes
Breakfast/Brunch Important Factors
Beverage Interests
Brunch Motivators
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
8th January 2019
“The casual dining chain fuels diners’ desire for the most important meal of the day by offering innovative menu items made with premium ingredients”
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Younger consumers are interested in nontraditional options
