Restaurant Breakfast and Brunch Trends - US - July 2017
Restaurant Breakfast and Brunch Trends - US - July 2017

"Breakfast and brunch continue to shine as bright spots in the restaurant industry. Brunch in particular has become a trendy meal occasion due to its association with relaxation, innovative dishes, and even alcoholic drinks. Operators are leveraging consumers’ interest in brunch by creating unique brunch entrées and innovative brunch cocktails. While consumers view at-home breakfast foods as convenient, restaurants can invest in new technologies that make ordering breakfast even easier ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Breakfast/Brunch Restaurant Visitation
Breakfast/Brunch Cuisine Interest
Brunch Occasions
Brunch Option Interest
Brunch Option Interest – TURF Analysis
Breakfast/Brunch Important Factors
Breakfast/Brunch Important Factors by Day
Breakfast/Brunch Attitudes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Next?
Mintel Menu Insights Analysis
Breakfast/Brunch Restaurants to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer