US Restaurant Breakfast and Brunch Trends Market Report 2023
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This report explores how consumers interact with restaurants during breakfast and brunch. Revealing consumer statistics that illuminate the restaurant breakfast/brunch market, you’ll gain fresh insights into what consumers want and why.
Below, we provide the key topics covered and offer hand-selected findings from the report.
For those who have reduced their away-from-home (AFH) breakfast occasions, higher prices are a deterring factor. However, for some, premium ingredients prove important to kick-start their day with options that help to upscale and make their AFH dining experience worthwhile.
Fast food chains are top for popularity among breakfast consumers thanks to providing the convenience and affordability that diners are seeking. Coffee shops and fast casual restaurants provide a similar but upscaled experience compared to QSRs, giving them an edge when appealing to those willing to accept raised prices on premium ingredients.
Almost 40% of consumers are eating breakfast away from home (AFH) more than last year. Building upon this momentum, brands can reposition themselves to appeal to consumers on a budget. Given inflationary pressures, consumers may appreciate the opportunity to enjoy morning AFH dining experiences more often.
Utilise Mintel’s analysis of the current consumer trends impacting breakfast/brunch consumption in restaurants, buy your copy of this report today. You may also be interested to browse our other foodservice market research.
Menu innovation is discussed in this report with brands to provide competitive analysis and context. Brands include Wendy’s, Taco Bell, IHOP, Snackable, Bellagreen, McDonald’s, and more.
Leading foodservice analyst Pooja Lal provides expert industry insights with this report.
Increased breakfast/brunch occasions highlight the versatility, convenience, and relatively low cost of the AM. daypart, with room to build routines and loyalty.
Pooja Lal
Foodservice Analyst
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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.