Breakfast Restaurant Trends - US - January 2015
Breakfast Restaurant Trends - US - January 2015

“There is still room for expansion and improvements in the breakfast segment. Some of the biggest names in foodservice breakfast are still pushing the envelope in terms of beverages and food innovation. The biggest hurdle for operators is to keep up with the fast movement of the segment. Brands that can innovate and keep prices at a reasonable “sweet spot” will more than likely do well in the future.”

– Katrina ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Segment Performance
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Menu Analysis and Breakfast Sandwich Topping Desires
Consumer Data – Overview
Consumer Data – By Gender
Consumer Data – By Age
Consumer Data – By Race
Consumer Data – By Hispanic/Non-Hispanic
Consumer Data – By US Region
Consumer Data – By Income
Consumer Data – By Restaurant Segment
Consumer Data – By Main Reason for Breakfast Visit

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Tables
Appendix – Consumer Data – By Gender
Appendix – Consumer Data – By Age
Appendix – Consumer Data – By Race
Appendix – Consumer Data – By Hispanic/Non-Hispanic
Appendix – Consumer Data – By US Region
Appendix – Consumer Data – By Income
Appendix – Consumer Data – By Restaurant Segment
Appendix – Consumer Data – By Main Reason for Breakfast Visit
Appendix – Trade Associations