Marketing to Sports Fans - US - June 2012
Marketing to Sports Fans - US - June 2012

Sports continue to be a staple of American culture that attracts fans of each gender, all ages, ethnicities, and backgrounds. Sports fans have largely come to show their enthusiasm for professional and college-level athletics in two principle ways—by developing allegiances to specific sports stars and teams, as well as a general following of overall leagues. Yet, their reasons for sports enthusiasm and how they choose to demonstrate their loyalties ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
Innovations and Innovators

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Sports Viewership and Listening
Opinions About Sports Clothing
Sports-related Purchases
Sports Fan Interactions
Sports Advertising
Impact of Race and Hispanic Origin
Custom Consumer Groups—Parents and Non-parents

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—Trade Associations