Sports enthusiasts are dedicated fans who experience a high level of emotion as they follow their teams’ fates throughout the season. In general, an emotional audience is an engaged audience, and viewers who are attentive during games are likely to stay focused on advertising during games. Although the most enthused sports fans are typically male, sports have penetrated American culture so thoroughly that there is a wide and growing audience ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Profile of the Sports Enthusiast
Viewership
How Fans Watch Sports
Media Used to Keep Up with Sports News
Interest in New Ways to View Sports
Catching Up with Other Fans
Attitudes Toward Sports Viewing
Attitudes Toward Team-branded Clothing
Impact of Race/Hispanic Origin
Custom Groups
Cluster Analysis
Action and Extreme Sports Viewership
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Sports Sponsorship
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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Who are sports enthusiasts? What is the demographic makeup of sports fans, and how have marketers succeeded at best reaching them? What effect has the recession had on sports fans and how they prefer to view games?
