In this report, Mintel provides actionable insights for marketing to sports enthusiasts. A number of factors influence this market, including:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Background
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Other
Market Activity—Sales of Merchandise and Tickets, and Ad Spending
Sports Sponsorships
Attitudes and Behaviors of Sports Enthusiasts
Future Trends
12th September 2008
Restaurant chains and retailers offer bargains just in time for football
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Level of enthusiasm: Mintel isolates and explores three groups of sports enthusiasts based on level of enthusiasm—obsessed, serious and casual. Mintel’s proprietary research suggests there are 94.4 million casual sports fans, 36 million serious sports fans, and 13.4 million obsessed sports fans. Different types of sports enthusiasts show distinct purchasing patterns for sports apparel and sports vacations, along with an increased receptivity to branding initiatives that feature teams and athletes they support.
