Marketing to Sports Fans - US - August 2015
Marketing to Sports Fans - US - August 2015

"Technology has impacted sports by changing the way fans follow their favorite teams and as digital marketing takes precedence. Modern fans expect to be targeted online and will increasingly expect leagues to offer a seamless experience across various devices and platforms."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Breakdown
Sports Fan Breakdown
Market Perspective

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Sports Followed
Who are Sports Fans?
How Sports Fans Stay Up-to-date
Watching Companions
Where Fans Watch
Information of Interest and Related Activities
Food and Drink Consumed While Watching Sports
Motivations for and Barriers to Following Sports
Consumer Segmentation
Appendix – Data Sources and Abbreviations

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Winning Moves
Losing Plays
What’s on Deck?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer