Marketing to Sports Fans - US - March 2013
Marketing to Sports Fans - US - March 2013

“While many Americans are drawn to professional sports, leagues and marketers have an ongoing opportunity to make sporting events more accessible to a wider array of fans. They should develop more ways for fans to socialize through on-screen viewership, make it easier for ads to share the screen with more important game plays, and expand marketing promotions targeting women to include the in-stadium experience.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Professional Sports Merchandise and Ticket Sales
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Mintel Categorizes Four Types of Sports Fans
Professional Sports Viewership and Listening
Defining Fans of Professional Sports
Preferences for Tuning in to Professional Sports
Changes in Merchandise Spending and Attendance
Sports Stadium and Service Enhancements
Professional Sports Merchandise Purchased
Opinions About Professional Sports
Opinions About Game Time Advertising
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Insights and Opportunities
Innovations and Innovators
Marketing Strategies and Initiatives

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations