DIY Retailing - US - April 2012
DIY Retailing - US - April 2012

This report builds on the analysis presented in Mintel’s Home Improvement—U.S., February 2011 and DIY Home Improvement—U.S., May 2010. The focus of this report is retail Do-It-Yourself (DIY) and decorating products purchased directly by consumers and installed by them. DIY activities include repairs or additions to the home/garden, including projects such as renovating a kitchen, installing a new bathroom, installing central heating, fixing ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
Innovations and Innovators

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Paint and Wallpaper
Segment Performance—Flooring
Segment Performance—Plumbing
Segment Performance—Other DIY Products

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Hardware/DIY Stores Shopped
Loyalty Card Ownership
How DIYers Use Hardware/DIY Store Websites
Rating of Staff Knowledge in Key Product Areas
Rating of Staff Performance in Key Areas of Service
Type and Number of DIY Projects Done in Past Year
Sources of Information on DIY projects
Impact of Race/Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Retailers
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Tables
Appendix: Trade Associations