DIY Retailing - US - March 2007
DIY Retailing - US - March 2007

The DIY retailing market is one of the largest and most diverse in the entire economy. To adequately describe it requires twice as much work as a normal Mintel report, so don’t expect to read it all in one sitting! Inside, you’ll find:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Size and Trends
Market Segmentation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising And Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

Supply Structure
The Consumer—Who is the DIYer
The Consumer—Attitudes and Opinions towards DIY
Future and Forecast