DIY Home Improvement and Maintenance - US - May 2013
DIY Home Improvement and Maintenance - US - May 2013

“The in-store experience continues to be important for home improvement DIYers, and retailers should be sure to firmly establish their identity as a destination for expert advice. Of particular importance are workshops, helpful and knowledgeable employees, and a seamlessly integrated online presence. Lack of skill shouldn’t be a deterrent for those that want to engage in DIY projects; retailers should provide guidance to build confidence and spark inspiration. Lifestage ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Market Segmentation

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

DIY Home Improvement Participants and Project Types
DIY Home Improvement Purchases
Preferred DIY Retailers
Factors Driving DIY Initiatives
Attitudes Toward DIY Shopping, Supplies, and Retailers
Impact of Race/Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Retailers
Innovations and Innovators
Social Media – DIY Home Improvement and Maintenance
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Additional Consumer Tables
Appendix – Social Media – DIY Home Improvement and Maintenance
Appendix – Trade Associations