DIY Retailing - US - December 2002
DIY Retailing - US - December 2002

How is the economy affecting how consumers are spending their money and how does it affect the do-it-yourself market?

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Trends
Market Segmentation
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retailer Profiles
Advertising and Promotion

Other

Contents
Introduction and Abbreviations
Future and Forecast
Apendix: Trade Associations