Yogurt - US - November 2009
Yogurt - US - November 2009

Yogurt sales continue to rise as more Americans become aware of yogurt’s health benefits. The U.S. yogurt market reached an estimated $4.1 billion in 2009 in FDMx. In this report Mintel discusses how consumer trends, the economy, and new product trends are influencing the yogurt market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Refrigerated Yogurt
Segment Performance—Refrigerated Yogurt Drinks
Segment Performance—Frozen Yogurt/Tofu
Segment Performance—Shelf Stable Yogurt/Yogurt Mixes
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumption of Yogurt and Yogurt Drinks
Behavior and Motivations
Private Label and Economy Packaging
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Natural Foods Supermarkets
Leading Companies
Brand Share—Refrigerated Yogurt
Brand Share—Refrigerated Yogurt Drinks
Brand Share—Frozen Yogurt/Tofu
Brand Share—Shelf Stable Yogurt/Yogurt Mixes
Brand Qualities
Innovations and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Tables
Appendix: Trade Associations