Yogurt and Yogurt Drinks - US - August 2013
Yogurt and Yogurt Drinks - US - August 2013

“Price and health are two areas providing major opportunities for marketers. The rise of Greek yogurt has defined the industry during the past several years. Consumers have been more than willing to pay a premium for Greek yogurt, although there are early signs that they are beginning to seek more value.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Spoonable Yogurt
Segment Performance—Yogurt Drinks
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Other Retail Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Adult Usage
Yogurt Consumption
Yogurt Types Purchased
Reasons Why Spoonable Yogurt Chosen
Yogurt Pricing Attitudes
Yogurt General Attitudes
Yogurt Taste and Flavors
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Yogurt
Brand Share—Yogurt Drinks
Innovations and Innovators
Marketing Strategies
Social Media—Yogurt and Yogurt Drinks

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Cluster Analysis
Appendix – Market Drivers
Appendix—Social Media—Yogurt and Yogurt Drinks
Appendix – Other Tables
CHAID Analysis—Yogurt and Yogurt Drinks
Appendix – SymphonyIRI Builders Panel Data Definitions
Appendix – Trade Associations