Yogurt and Yogurt Drinks - US - August 2012
Yogurt and Yogurt Drinks - US - August 2012

While sales in a variety of CPG categories declined in response to the economic downturn, the yogurt category has proven to be quite resilient. U.S. retail sales of yogurt drinks reached nearly $6.4 billion in 2011, up 31% from 2007.

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Refrigerated Yogurt
Segment Performance—Yogurt Drinks
Segment Performance—Frozen Yogurt
Retail Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Adult Usage Trends
Incidence of Yogurt and Yogurt Drinks Consumption
Frequency of Yogurt and Yogurt Drinks Consumption
Regular vs. BFY Preferences
Yogurt/Yogurt Drinks Consumption by Location
Yogurt/Yogurt Drinks Consumption by Occasion
Brand Preferences
Yogurt/Yogurt Drinks Purchase by Packaging Type
Reasons for Buying Greek Yogurt
Attitude Toward Australian Yogurt
Yogurt/Yogurt Drink Behavior
Attitudes Toward Yogurt/Yogurt Drink Brands
Teen Usage
Race and Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Refrigerated Yogurt
Brand Share—Yogurt Drinks
Brand Share—Frozen Yogurt
Innovations and Innovators
Marketing Strategies
IRI/Builders—Key Household Purchase Measures

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—Trade Associations