Yogurt and Yogurt Drinks - US - December 2010
Yogurt and Yogurt Drinks - US - December 2010

The yogurt and yogurt drinks market is benefiting greatly as consumers pay greater attention to healthy eating. Sales have risen steadily over the past five years, and with U.S. per capita consumption still trailing that of Europe by a wide margin, it appears that prospects for continued growth are strong. This report provides an in-depth look at the yogurt market, including:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Refrigerated Yogurt
Segment Performance—Refrigerated Yogurt Drinks
Segment Performance—Frozen Yogurt/Tofu
Segment Performance—Shelf-Stable Yogurt/Yogurt Mixes
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Trends in Yogurt Consumption
Types of Yogurt Eaten and What’s Added
Teen Consumption
It’s All about the Pot
Sweeteners and Yogurt—Types Added, Looked For, or Avoided
Interest in Natural and Organic
Reasons for Eating or Serving Yogurt
Impact of Race/Hispanic Origin
Custom Consumer Tables
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Other FDMx Channels
Leading Companies
Brand Share—Refrigerated Yogurt
Brand Share—Refrigerated Yogurt Drinks
Brand Share—Frozen Yogurt/Tofu
Brand Share—Shelf Stable Yogurt/Yogurt Mixes
Innovation and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Key Household Purchase Measures
Appendix—IRI/Builders Panel Data Definitions
Appendix—Other Useful Tables
Appendix—Trade Associations