Yogurt and Yogurt Drinks - US - December 2011
Yogurt and Yogurt Drinks - US - December 2011

Total U.S. retail sales of yogurt and yogurt drinks have grown every year since 2006, and the market is expected to reach an estimated $6.4 billion in 2011. Considering the state of the economy, this growth is quite impressive. The market still holds considerable opportunity, and this report uncovers this, along with a number of other critical factors, including:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Refrigerated Yogurt
Segment Performance—Refrigerated Yogurt Drinks
Segment Performance—Frozen Yogurt
Segment Performance—Shelf-stable Yogurt/Yogurt Mixes
Retail Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Household Consumption
Consumption Frequency by Yogurt Type
Usage and Reasoning
What Matters to Yogurt Consumers?
Flavor and Usage Preferences
Attitudes toward Yogurt Sweeteners
Impact of Race and Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Refrigerated Yogurt
Brand Share—Refrigerated Yogurt Drinks
Brand Share—Frozen Yogurt
Brand Share—Shelf-stable Yogurt/Yogurt Mixes
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix—Trade Associations