“Stay-at-home orders mandated by the pandemic have accelerated yogurt’s return to relevance, as consumers cling to familiar, affordable, health-focused options to meet snack cravings for themselves and their families. The yogurt drinks segment will require some more finessing to find footing, given its strong draw for portability, but has an opportunity to initiate older shoppers with nutritional positioning to boost health at home.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – Key Takeaways
Market Size and Forecast
Segment Performance
Market Factors
Market Opportunities
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Key Takeaways
Yogurt and Yogurt Drink Purchase
Reasons for Choosing Yogurt
Reasons for Choosing Yogurt Drinks
Change in Yogurt Consumption
Yogurt Types Purchased
Yogurt Drink Types Purchased
Attributes Important in Yogurt Purchase
Attributes Important in Yogurt Drink Purchase
Yogurt and Yogurt Drink Style Experience and Interest
Yogurt and Yogurt Drink Health Statements
Yogurt Replacement
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Companies and Brands – Key Takeaways
Market Share
Competitive Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Companies and Brands
23rd June 2021
“Many circumstances such as regionality, occupation, health and personal comfort levels, determine consumers' current stage of pandemic re-emergence. As lifestyles and routines continue to evolve and diverge by the day, brands are faced with a variety of differing need states and priorities across their consumer base. Nostalgia marketing can unite ...
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The impact of COVID-19 on consumer behavior and the yogurt and yogurt drinks market
