Marketing to Hispanic Moms: Incl Impact of COVID-19 - US - September 2020
Marketing to Hispanic Moms: Incl Impact of COVID-19 - US - September 2020

“COVID-19 has disrupted Hispanic moms’ lives, bringing uncertainty for the future. In response, Hispanic moms are taking control of what they can to protect their families. Beyond COVID-19, Hispanic moms have high expectations about their children’s future. They see education as a priority and want to walk side by side with their children as long as they can. To connect with Hispanic moms, marketers should consider messaging themes around ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Target Audience – Key Takeaways
Hispanic Moms by the Numbers
Impact of COVID-19 on Marketing to Hispanic Moms
Impact of Social Issues on Marketing to Hispanic Moms
Mindset and Market Opportunities – Key Takeaways
Hispanic Moms’ Mindset – Culture and Community
Hispanic Moms’ Mindset – Media Consumption
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Perspectives on Motherhood – Pregnancy
The Motherhood Experience
Motherhood in a Social Media World
Topics for Discussion
Goals for Children When They Become Adults
Attitudes Toward Children’s Future

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Mintel Trend Drivers