Marketing to Hispanic Moms - US - February 2013
Marketing to Hispanic Moms - US - February 2013

“From figuring out how to provide nutritional meals on a budget or determining what is ‘nutritional,’ Latina moms want additional information from the media. Whether it is editorial content or branded advertising, brand messages are not influencing Hispanic moms’ purchasing decisions. This begs the question: Do brands understand how Latina moms think and feel and are they delivering the right message, in the right place and in the right language?”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Profile of Hispanic Moms

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Mindset of Hispanic Moms
Shopping Behavior and Influencers
Food and Health
Children’s Products
Finances and Financial Investments
Media and Technology

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

U.S. Hispanic Population
Appendix—Consumer Tables
Appendix—Trade Associations