"Compared to all US women, Hispanic women are more likely to be moms, making their current impact on household purchasing disproportionately stronger than their population share would indicate. Meanwhile, Hispanic moms are raising almost one in four US children, which means their influence will be felt even more strongly among the next generation of consumers. In a culture that still embraces traditional gender roles, Hispanic moms have no problem doing ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Hispanic Moms by the Numbers
Hispanic Moms and Employment
Hispanic Moms and Language Spoken at Home
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Top Responsibilities
Household Dynamics
Moms’ Post-kids Plans
Parenting Pain Points
Attitudes Toward Their Children’s Education
Attitudes Toward Their Children’s Growth
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
What’s Happening? – What You Need to Know
What’s Happening?
What’s Changing
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
2nd April 2020
“Hispanic moms are typically the ones responsible for household grocery shopping and feeding their families. With social-distancing and stay-at-home orders in place due to COVID-19, moms face additional pressure as the occasional restaurant meal out is no longer an option. Restaurants can still remain relevant to Hispanics during this time ...
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Hispanic moms are raising one in four children in the US
