"The formative toddler and preschool years are crucial for a child’s development. Many parents feel pressured to focus their children’s activities on skill building. Physically active play and reading aloud from books are among the top activities that parents do with their kids. However, watching children’s television programs together is even more common. Kids this age really enjoy shows like Paw Patrol and online videos related to ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Demographics: Toddlers and Preschoolers
Issues Impacting Families with Toddlers and Preschoolers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Parent Priorities
Kids’ Early Development
Activities Outside the Home
Activities at Home
Kids’ Viewing Habits
Favorite TV Shows
Subgroup Differences
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Working
What’s Struggling
What’s Next
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
20th November 2019
“Parents are well-intentioned and want to develop healthful habits in their children, but they need convenient food options for their kids that do not compromise nutrition with added sweeteners.” 
30th July 2019
“Most parents of toddlers and preschoolers want their kids to develop reading skills as soon as possible. Businesses that can encourage an interest in reading among very young children may benefit from the business of loyal parents.”
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Kids need to start learning to read before they get to kindergarten
