Activities of Kids and Teens - US - March 2018
Activities of Kids and Teens - US - March 2018

For kids, few activities compare to the enjoyment and excitement that the internet, cell phones, and media can provide. The internet, in particular, plays a significant role in the types of activities kids are participating in now, and are interested in doing more of in the future. However, despite prevalent usage of connected devices, kids are skeptical of what they see online. This may help drive the prominence of peer ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Family Demographics
Market Factors
Market Perspective

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Who Kids Spend Free Time With
What Do Kids Want to Do More of?
Why Kids Enjoy their Activities
How Kids Spend Time Online
Teens’ Social Media Use
Kids’ Future Goals
Attitudes toward Technology, Time, and the Future

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Happening?
What to Watch
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Trends
Appendix – The Consumer