Kids' Lifestyles - US - September 2003
Kids' Lifestyles - US - September 2003

In 2003 there are almost 24 million children aged 6 to 11, a third of the under-18 population, and about 8% of the total population. One of the most significant aspects of these kids’ lives is the fact that they are technologically savvy, growing up with modern conveniences such as DVDs, cell phones and Internet access. In their view, technology is simply a means of entertainment, a form of communication ...




This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary


Introduction and Abbreviations
Demographics of Kids
Other Factors Influencing Kids' Lifestyles
Activities Hobbies and Club Memberships
Sports and Fitness Activities
Kids and Entertainment
Technology as Entertainment
Family Time - Kids' Attitudes Toward Spending Time with Family
Kids' Attitudes
Kids and Advertising