Marketing to Kids - US - November 2010
Marketing to Kids - US - November 2010

Kids 6-11 are a diverse group: some are still very much children, while others are on the threshold of their teenage years. Some are starting to wrestle with issues of self-esteem, while others are still content to watch their favorite television shows and play with their toys. Some want fame, while others want to be fashionable.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Demographics and Drivers of the Kid Market
Marketing Strategies for Reaching Kids

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Spending Money and Household Responsibilities
Kids’ Activities and Free Time Hobbies
Kids’ Computer and Internet Use
Kids’ Ownership and Use of Video Game Systems
Kids’ Ownership and Use of Personal Electronics
What, Where and How Kids Eat
Kids and Shopping
Kids’ Style/Clothing Choices
Kids and Personal Care Items
What Kids Want in Promotional Giveaways
Leaders and Followers – Who Gets What First?
Kids’ Information Sources to Learn About New Things
“Green” Beliefs and Aspirations
Impact of Race/Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Company—Disney In-depth
Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Tables
Other Consumer Tables