"The market for rice is considerable, standing at $2.5 billion, but has stagnated in recent years. Consumer interest in a wide range of cuisines featuring rice as a component should lead to growth in coming years, but the category may also benefit from leveraging healthier attributes, potentially from rice/grain blends that merge healthy benefits."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Consumption of Grains and Rice
Important Attributes in Rice/Grains
Important Claims
Grain/Rice Attributes
Health Attitudes toward Grains/Rice
Preparing Grains/Rice
Flavor Possibilities
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Rice
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
Appendix – The Consumer
Appendix – Correspondence Analysis – Grains and Rice – April 2018
Appendix – CHAID Analysis – Grains and Rice – April 2018
31st August 2018
“With a significant portion of consumers noting that rice is a good source of vitamins and minerals, the impact of climate change on its nutritional makeup could have severely negative impacts on the category as a whole.”
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Stagnant rice sales should improve
