“The pasta, rice, and grains categories face stagnant sales due to perceptions that, in general, they are high in gluten and carbohydrates and the mixes may be too processed. Brands must provide more healthful options to spur sales. Emerging grains can help breathe new life into this category, with additional focus on new flavors and health benefits.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Rice and Rice Mixes Purchases
The Consumer – Pasta and Noodles Purchases
The Consumer – Dry Macaroni and Cheese and Pasta-Based Meals or Side Dish Purchases
The Consumer – Grains Purchases
The Consumer – Ways Consumed
The Consumer – Product Attributes Buyers Look For
The Consumer – Important Nutritional Attributes
The Consumer – Important Purchase Factors
The Consumer – Interest in Emerging Types of Pasta, Rice, Noodles, and Grains
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
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How can pasta/noodle and pasta meal brands turn around sales losses?
