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Grains and Rice - US - April 2018
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Grains and Rice - US - April 2018
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors

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Grains and Rice - US - April 2018
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Consumption of Grains and Rice
Important Attributes in Rice/Grains
Important Claims
Grain/Rice Attributes
Health Attitudes toward Grains/Rice
Preparing Grains/Rice
Flavor Possibilities

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Grains and Rice - US - April 2018
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Company and Brand Sales of Rice
What’s Working?
What’s Struggling?
What’s Next?

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Grains and Rice - US - April 2018
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
Appendix – The Consumer
Appendix – Correspondence Analysis – Grains and Rice – April 2018
Appendix – CHAID Analysis – Grains and Rice – April 2018
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What you need to know

The market for rice is considerable, standing at $2.5 billion, but has stagnated in recent years. Consumer interest in a wide range of cuisines featuring rice as a component should lead to growth in coming years, but the category may also benefit from leveraging healthier attributes, potentially from rice/grain blends that merge healthy benefits.

Definition

This Report builds on the analysis presented in Mintel’s Grains and Rice – US, April 2016, as well as Pasta, Rice, and Grains – US, April 2015; Dry Pasta, Rice, and Noodles – February 2014; Dry Pasta, Noodles, and Ancient Grains – February 2013; and Dry Pasta, Rice, and Noodles – March 2012.

Products covered in this Report include:

  • dry rice (including those without added seasoning/flavoring, such as white and brown rice and Jasmine, as well as dry rice/grain blends such as wild/brown rice, rice/barley)

  • dry rice mixes, including those with added seasonings or flavorings; includes instant and ready-to-eat varieties

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